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Venturing into the realm of ad networks can feel like stepping into a labyrinth of complex pricing models. As a marketer, deciphering these models is crucial for optimizing your advertising spend and achieving tangible results. Firstly, we need to understand the fundamental types of pricing structures commonly employed by ad networks. Typically, … Read More

Boost your user's engagement with the power of well-crafted push notifications. These bite-sized messages can substantially influence user behavior, driving them back to your software. But, simply sending random notifications won't cut it. To truly harness this valuable tool, you need a focused approach that emphasizes user experience and delivers … Read More

In today's virtual marketing landscape, it's crucial to grasp your target audience deeply. Employing audience insights empowers businesses to craft highly targeted advertising campaigns that resonate with potential customers. By investigating demographics, interests, behaviors, and online engagement, advertisers can develop personalized messaging a… Read More

Pop-under ads can be apainful for users, but they also present acaptivating challenge for advertisers. These ads operate under the radar, appearing in a separate window when a user interacts with a webpage. This stealthy approach can lead to impressive click-through rates (CTR) and ultimately drive conversions. Understanding how CPM pricing works f… Read More